Comments on: Twitter Good Intentions http://www.kylerohde.com/2009/11/23/twitter-good-intentions/ Thoughts on Marketing, Cars, plus occasional other randomness, from Kyle Rohde Wed, 23 Nov 2011 19:27:43 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Add Jabra to Your List of Companies that “get” Social Media | Managing Expectations http://www.kylerohde.com/2009/11/23/twitter-good-intentions/comment-page-1/#comment-1136 Add Jabra to Your List of Companies that “get” Social Media | Managing Expectations Mon, 23 Aug 2010 23:03:20 +0000 http://www.kylerohde.com/?p=168#comment-1136 [...] while back, I wrote a post about companies I’d had experience with on Twitter – the good, the mediocre and the [...] [...] while back, I wrote a post about companies I’d had experience with on Twitter – the good, the mediocre and the [...]

]]> By: Adam Waid http://www.kylerohde.com/2009/11/23/twitter-good-intentions/comment-page-1/#comment-1044 Adam Waid Thu, 20 May 2010 17:19:56 +0000 http://www.kylerohde.com/?p=168#comment-1044 Kyle- Your points are valid. Specifically with the @Sprintcare team. Though all businesses are learning how to best serve their customers via social media, it does appear that Sprint is on "defense" mode. Customers want empathy. Even the most irate customers can usually be calmed by a little "understanding" and an apology. Great post. Adam Waid CRM/Social Media Specialist. Kyle-

Your points are valid. Specifically with the @Sprintcare team. Though all businesses are learning how to best serve their customers via social media, it does appear that Sprint is on “defense” mode.

Customers want empathy. Even the most irate customers can usually be calmed by a little “understanding” and an apology.

Great post.

Adam Waid
CRM/Social Media Specialist.

]]> By: kylerohde http://www.kylerohde.com/2009/11/23/twitter-good-intentions/comment-page-1/#comment-795 kylerohde Tue, 01 Dec 2009 15:52:44 +0000 http://www.kylerohde.com/?p=168#comment-795 Kip - I was most definitely complimenting you for not getting way off topic. You guys know that people come to you for lawn knowledge and that's what you deliver. I think that's perfect. Keep up the good work! Kip – I was most definitely complimenting you for not getting way off topic. You guys know that people come to you for lawn knowledge and that’s what you deliver. I think that’s perfect. Keep up the good work!

]]> By: Kip Edwardson http://www.kylerohde.com/2009/11/23/twitter-good-intentions/comment-page-1/#comment-794 Kip Edwardson Tue, 01 Dec 2009 15:51:05 +0000 http://www.kylerohde.com/?p=168#comment-794 Kyle, Thanks for the write up. Although I'm not sure if you are being critical of us for not talking about pets, sports, retailers and other topics on Twitter or if that is a compliment to the lazer focus being on lawn care and lawns? We see Twitter as another area for consumers to interact with us and get expert advice. Sometimes with such a complicated topic (lawn care) it can be difficult in 140 characters. You mentioned our email program, which has been very successful, but regardless of the medium the general idea is to provide our consumers with useful information so they can make better choices at retail as well as having the confidence of knowing they are applying the right product (correctly) at the right time. We now have a person dedicated to following (and responding) to Twitter and other social media outlets, and we are using a social media monitoring service as well to listen and sometimes respond where it makes sense. Good luck with your blog. Kip Edwardson Scotts Miracle-Gro Interactive Marketing @kedwardson Kyle,

Thanks for the write up. Although I’m not sure if you are being critical of us for not talking about pets, sports, retailers and other topics on Twitter or if that is a compliment to the lazer focus being on lawn care and lawns?

We see Twitter as another area for consumers to interact with us and get expert advice. Sometimes with such a complicated topic (lawn care) it can be difficult in 140 characters. You mentioned our email program, which has been very successful, but regardless of the medium the general idea is to provide our consumers with useful information so they can make better choices at retail as well as having the confidence of knowing they are applying the right product (correctly) at the right time.

We now have a person dedicated to following (and responding) to Twitter and other social media outlets, and we are using a social media monitoring service as well to listen and sometimes respond where it makes sense.

Good luck with your blog.

Kip Edwardson
Scotts Miracle-Gro Interactive Marketing
@kedwardson

]]> By: kylerohde http://www.kylerohde.com/2009/11/23/twitter-good-intentions/comment-page-1/#comment-687 kylerohde Fri, 27 Nov 2009 20:02:50 +0000 http://www.kylerohde.com/?p=168#comment-687 Thanks Scott - good point, and one I should have probably made a little more clearly - you guys have the right strategy in place, regardless of the tactics involved. Happy Thanksgiving! Thanks Scott – good point, and one I should have probably made a little more clearly – you guys have the right strategy in place, regardless of the tactics involved.

Happy Thanksgiving!

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