The Ford Fiesta Movement 2 – My Entry

I’ve mentioned the Ford Fiesta Movement on here before but if not, check out the site so you can see more about it. Now that the original Movement is over, Ford is launching the Fiesta Movement 2.  This one’s a little different, for a couple reasons:

• Applications are in pairs, instead of individual.
• What the chosen agents will be doing is sort of a mystery – here’s the description:

In anticipation of the Fiesta’s US launch, for the next chapter of the Fiesta Movement we’re handing over creative direction for the all-new 2011 Ford Fiesta’s advertising and promotion to our fans.

You’ll need a creative vision and passion for the Fiesta. We’ll provide the public spaces and help connect you to local creative talent. Together, we’ll bring your ideas to life.

Your team will also have access to an all-new 2011 Ford Fiesta for the duration of the program (with gas and insurance) and a shot at winning a brand new Fiesta for yourself and your teammate.

• In the application, there were lots of questions about your creativity, from examples of it you’ve produced to creative people you know.
• For the creative people you know question, I put down the team at Liquid 9, Austin Walsh Photography, and Chris Evans at C3. Wish I would have had room for John January & Tug McTighe of American Copywriter fame, my talented friends at Barkley, VML, Bernstein-Rein, Sullivan Higdon & Sink and lots of other KC folks.

All that leads me to believe there’s going to be a lot of event marketing, local promotions and other marketing related parts in this Fiesta Movement, which is why I think I found the perfect partner in Clifton Alexander of Reactor Design Studio. Clifton and I spent a lot of time thinking about what would help us stand out among the likely huge crowd of applicants, and it came down to a couple simple things.

First, Clifton and I know each other, but we’re not best friends.  Most of the applicants will be best friends, spouses/couples or even family members.  He and I will get to know each other as part of this Movement, and that should make our thought process a little different. Second, we both love cars and are involved in the creative industry but on different parts of the spectrum.  I’m an account guy at a B2B shop; Clifton’s the owner/creative director at a small design shop. And the contrasts between us gave us the inspiration for our video entry, which you can see below:

So there we are – the application is in and I’m ready to get started.

To Scott Monty, Sam DeLaGarza and the rest of the Fiesta Movement team, you may find a pair as good as Clifton and I, but you won’t find better. We’re ready to prove it, so let’s get started!