Quite A Good Saturday

February 21, 2010 in Advertising/Marketing Business | No comments

Yesterday was a busy day for me – I spent the morning at the Hilton Kansas City Airport for the Sports Car Club of America (SCCA) MiDiv (Midwest Division) convention.  My role at this event was to talk about regional web presence – how a region can communicate and promote itself to its members online, using low-cost or no-cost efforts.  The presentation lasted for a full hour, and I didn’t know if all I had to say would take that long.  Luckily, there were some great questions and discussions from the audience and it ended up being a lot of fun.

For those of you who were in that session, thank you for being a great audience.  Here’s the presentation – please use it to help improve your region’s web presence and get in touch with me if you’d like, using any of the methods on the left, or email me at kyle@kylerohde.com.

SCCA MiDiv Convention Presentation

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Midway through the presentation, I was surprised by KC Region Board Member Donna Hill, who presented me with the KC Region’s New Member of the Year Award for 2009, which was a total surprise.  Sadly, I missed the KC annual meeting, where I would have normally received it, because I was in Miami for work.  But it was a great honor to receive and now I have a traveling trophy with my name engraved on it for the next year.

I was actually lucky enough to receive two awards yesterday – along with the KCRSCCA award, I later received the 2009 AAF-Kansas City ad2 Member of the Year award.  More on that later…but here’s a photo of both trophies for now.

2009 KC Region SCCA New Member of the Year (Left) and AAF-KC ad2 Member of the Year Trophies (Right)

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My Week in Tweets

February 21, 2010 in Tweet Recaps | No comments

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The Ford Fiesta Movement 2 – My Entry

February 7, 2010 in Advertising/Marketing Business, Automotive Industry | 1 comment

I’ve mentioned the Ford Fiesta Movement on here before but if not, check out the site so you can see more about it. Now that the original Movement is over, Ford is launching the Fiesta Movement 2.  This one’s a little different, for a couple reasons:

  • Applications are in pairs, instead of individual.
  • What the chosen agents will be doing is sort of a mystery – here’s the description:

In anticipation of the Fiesta’s US launch, for the next chapter of the Fiesta Movement we’re handing over creative direction for the all-new 2011 Ford Fiesta’s advertising and promotion to our fans.

You’ll need a creative vision and passion for the Fiesta. We’ll provide the public spaces and help connect you to local creative talent. Together, we’ll bring your ideas to life.

Your team will also have access to an all-new 2011 Ford Fiesta for the duration of the program (with gas and insurance) and a shot at winning a brand new Fiesta for yourself and your teammate.

All that leads me to believe there’s going to be a lot of event marketing, local promotions and other marketing related parts in this Fiesta Movement, which is why I think I found the perfect partner in Clifton Alexander of Reactor Design Studio. Clifton and I spent a lot of time thinking about what would help us stand out among the likely huge crowd of applicants, and it came down to a couple simple things.

First, Clifton and I know each other, but we’re not best friends.  Most of the applicants will be best friends, spouses/couples or even family members.  He and I will get to know each other as part of this Movement, and that should make our thought process a little different. Second, we both love cars and are involved in the creative industry but on different parts of the spectrum.  I’m an account guy at a B2B shop; Clifton’s the owner/creative director at a small design shop. And the contrasts between us gave us the inspiration for our video entry, which you can see below:

So there we are – the application is in and I’m ready to get started.

To Scott Monty, Sam DeLaGarza and the rest of the Fiesta Movement team, you may find a pair as good as Clifton and I, but you won’t find better. We’re ready to prove it, so let’s get started!

In anticipation of the Fiesta’s US launch, for the next chapter of the Fiesta Movement we’re handing over creative direction for the all-new 2011 Ford Fiesta’s advertising and promotion to our fans.

You’ll need a creative vision and passion for the Fiesta. We’ll provide the public spaces and help connect you to local creative talent. Together, we’ll bring your ideas to life.

Your team will also have access to an all-new 2011 Ford Fiesta for the duration of the program (with gas and insurance) and a shot at winning a brand new Fiesta for yourself and your teammate.

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